论文标题
HIEN:分层意图嵌入网络以进行点击率预测
HIEN: Hierarchical Intention Embedding Network for Click-Through Rate Prediction
论文作者
论文摘要
点击率(CTR)预测在在线广告和推荐系统中起着重要作用,该系统旨在估计用户单击特定项目的可能性。特征交互建模和用户兴趣建模方法是CTR预测中的两个流行域,近年来对它们进行了广泛的研究。但是,这些方法仍有两个局限性。首先,传统方法将项目属性视为ID特征,同时忽略了属性之间的结构信息和关系依赖性。其次,当从用户项目交互中挖掘用户兴趣时,当前模型会忽略用户意图和对不同属性的项目意图,这缺乏解释性。基于此观察结果,在本文中,我们提出了一种新型方法层次意图嵌入网络(HIEN),该方法根据构造的属性图中的自下而上的树聚合认为属性的依赖性。 Hien还根据我们提出的分层注意机制捕获了对不同项目属性以及项目意图的用户意图。公共和生产数据集的广泛实验表明,所提出的模型大大优于最先进的方法。此外,HIEN可以用作最先进的CTR预测方法的输入模块,从而为这些现有模型提供了进一步的性能提升,这些模型可能已经在实际系统中进行了强烈使用。
Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest modeling methods are two popular domains in CTR prediction, and they have been studied extensively in recent years. However, these methods still suffer from two limitations. First, traditional methods regard item attributes as ID features, while neglecting structure information and relation dependencies among attributes. Second, when mining user interests from user-item interactions, current models ignore user intents and item intents for different attributes, which lacks interpretability. Based on this observation, in this paper, we propose a novel approach Hierarchical Intention Embedding Network (HIEN), which considers dependencies of attributes based on bottom-up tree aggregation in the constructed attribute graph. HIEN also captures user intents for different item attributes as well as item intents based on our proposed hierarchical attention mechanism. Extensive experiments on both public and production datasets show that the proposed model significantly outperforms the state-of-the-art methods. In addition, HIEN can be applied as an input module to state-of-the-art CTR prediction methods, bringing further performance lift for these existing models that might already be intensively used in real systems.