论文标题
对比性元学习与行为多样性以供推荐
Contrastive Meta Learning with Behavior Multiplicity for Recommendation
论文作者
论文摘要
一个消息灵通的推荐框架不仅可以帮助用户识别其感兴趣的项目,而且可以使各种在线平台的收入受益(例如,电子商务,社交媒体)。传统的推荐模型通常假定用户和项目之间只有一种类型的交互,并且无法从多类用户行为数据(例如页面视图,添加到最受欢迎和购买)中对多路复用用户项目的关系进行建模。尽管一些最近的研究建议捕获不同类型行为的依赖关系,但探索了两个重要的挑战:i)处理目标行为下的稀疏监督信号(例如,购买)。 ii)使用自定义的依赖性建模捕获个性化的多行为模式。为了应对上述挑战,我们设计了一种新的CML模型,对比度元学习(CML),以维持不同用户的专用跨型行为依赖性。特别是,我们提出了一个多行为对比的学习框架,以通过构造的对比损失跨不同类型的行为提炼知识。此外,为了捕获多种多样的多行为模式,我们设计了一个对比度元网络,以编码针对不同用户的自定义行为异质性。在三个现实世界数据集上进行的广泛实验表明,我们的方法始终优于各种最新建议方法。我们的经验研究进一步表明,对比的元学习范式为捕获推荐的行为多样性提供了巨大的潜力。我们在以下网址发布我们的模型实现:https://github.com/weiwei1206/cml.git。
A well-informed recommendation framework could not only help users identify their interested items, but also benefit the revenue of various online platforms (e.g., e-commerce, social media). Traditional recommendation models usually assume that only a single type of interaction exists between user and item, and fail to model the multiplex user-item relationships from multi-typed user behavior data, such as page view, add-to-favourite and purchase. While some recent studies propose to capture the dependencies across different types of behaviors, two important challenges have been less explored: i) Dealing with the sparse supervision signal under target behaviors (e.g., purchase). ii) Capturing the personalized multi-behavior patterns with customized dependency modeling. To tackle the above challenges, we devise a new model CML, Contrastive Meta Learning (CML), to maintain dedicated cross-type behavior dependency for different users. In particular, we propose a multi-behavior contrastive learning framework to distill transferable knowledge across different types of behaviors via the constructed contrastive loss. In addition, to capture the diverse multi-behavior patterns, we design a contrastive meta network to encode the customized behavior heterogeneity for different users. Extensive experiments on three real-world datasets indicate that our method consistently outperforms various state-of-the-art recommendation methods. Our empirical studies further suggest that the contrastive meta learning paradigm offers great potential for capturing the behavior multiplicity in recommendation. We release our model implementation at: https://github.com/weiwei1206/CML.git.