论文标题
对私人脐带血液库的行为意图的统计分析
Statistical Analysis of Behavioral Intention Towards Private Umbilical Cord Blood Banking
论文作者
论文摘要
在本文中，我们提出了一个概念框架，以确定影响伊朗脐带血行为意图的关键维度。我们研究了意识，参考组，可用性，疾病历史以及使用脐带血液库服务的风险和行为意图的影响。为了评估提议的脐带血液库行为意图的模型并测试我们的假设，我们采用了现场探索性研究。我们使用五点李克特量表形成问卷来收集数据。该型号的样本是在德黑兰的242个Royan Cord Blood Bank客户的样本。我们使用Pearson相关性和结构方程模型来分析研究变量，感知的风险和行为意图之间的结构关系。这项研究为私人脐带血液库中行为意图的决定因素提供了新颖性，这为文学和未来的管理实践增加了价值。结果表明，可用性是脐带血库的主要决定因素。
In this paper, we propose a conceptual framework to identify the key dimensions affecting behavioral intention to bank umbilical cord blood in Iran. We examine the impact of awareness, reference group, usability, disease history, and price on perceived risk and behavioral intention to use umbilical cord blood banking service. To evaluate the proposed model of umbilical cord blood banking behavioral intention and to test our hypotheses, we apply field exploratory research. We use a five-point Likert scale to form a questionnaire to collect the data. The model is estimated with a sample of 242 Royan cord blood bank customers in Tehran. We use Pearson correlation and structural equation modeling to analyze the structural relationships between research variables, perceived risk, and behavioral intention. This research gives novelty on the determinants of behavioral intention in private umbilical cord blood banking, which adds value to literature and future managerial practices. Results show that usability is the primary determinant in cord blood banking.
