论文标题

快餐餐厅的上下文感知驾驶推荐服务

Context-Aware Drive-thru Recommendation Service at Fast Food Restaurants

论文作者

Wang, Luyang, Huang, Kai, Wang, Jiao, Huang, Shengsheng, Dai, Jason, Zhuang, Yue

论文摘要

直通车是快餐行业的流行销售渠道,消费者可以在不离开汽车的情况下进行食物购买。直通推荐系统允许餐厅在客人订购时在数字菜单板上显示食物建议。电子商务方案中的流行推荐模型依赖于用户属性(例如用户配置文件或购买历史记录)来生成建议,而在通过驱动器用例中很难获得此类信息。因此,在本文中,我们提出了一个新的推荐模型变压器交叉变压器(TXT),该模型使用变压器编码器来利用来宾订单的行为和上下文特征(例如位置,时间和天气)来进行驱动器的推荐。经验结果表明,与现有的推荐解决方案相比,我们的TXT模型在汉堡王的直通生产环境中取得了卓越的成果。此外,我们实施了一个统一的系统,以在同一集群上运行端到端的大数据分析和深度学习工作负载。我们发现,在实践中,在整个管道中维护一个大数据集群更有效和节省成本。我们的推荐系统不仅对直通车场景有益,也可以将其推广到其他客户互动渠道。

Drive-thru is a popular sales channel in the fast food industry where consumers can make food purchases without leaving their cars. Drive-thru recommendation systems allow restaurants to display food recommendations on the digital menu board as guests are making their orders. Popular recommendation models in eCommerce scenarios rely on user attributes (such as user profiles or purchase history) to generate recommendations, while such information is hard to obtain in the drive-thru use case. Thus, in this paper, we propose a new recommendation model Transformer Cross Transformer (TxT), which exploits the guest order behavior and contextual features (such as location, time, and weather) using Transformer encoders for drive-thru recommendations. Empirical results show that our TxT model achieves superior results in Burger King's drive-thru production environment compared with existing recommendation solutions. In addition, we implement a unified system to run end-to-end big data analytics and deep learning workloads on the same cluster. We find that in practice, maintaining a single big data cluster for the entire pipeline is more efficient and cost-saving. Our recommendation system is not only beneficial for drive-thru scenarios, and it can also be generalized to other customer interaction channels.

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