论文标题

利用知识图,以促进产品/服务发现

Exploiting Knowledge Graphs for Facilitating Product/Service Discovery

论文作者

Jain, Sarika

论文摘要

产品发现的大多数现有技术都依赖于句法方法,因此在此过程中忽略了基础标准的宝贵和特定的语义信息。产品数据来自不同的异质来源和格式,导致了互操作性问题。最重要的是,由于数据涌入不断增加,手动标签越来越昂贵。将不同产品的描述整合到单一表示中,需要在单个分类法中组织所有产品。实际上相关和质量的产品分类标准的数量仍然有限;在学术研究项目中,与行业相比,我们主要可以看到原型。这项工作通过采用无监督的方法来进行数据分类并利用知识图以进行匹配,为数据网络上的电子商务提供了一种具有成本效益的解决方案。所提出的体系结构描述了Web本体语言猫头鹰中可用的产品,并将其存储在三重商店中。某些产品的用户输入规格与可用产品类别相匹配,以生成知识图。这种基于Mullti的自上而下的方法可以开发和改进现有的(如果有的话),量身定制的产品建议将能够将用户与他们选择的确切产品/服务联系起来。

Most of the existing techniques to product discovery rely on syntactic approaches, thus ignoring valuable and specific semantic information of the underlying standards during the process. The product data comes from different heterogeneous sources and formats giving rise to the problem of interoperability. Above all, due to the continuously increasing influx of data, the manual labeling is getting costlier. Integrating the descriptions of different products into a single representation requires organizing all the products across vendors in a single taxonomy. Practically relevant and quality product categorization standards are still limited in number; and that too in academic research projects where we can majorly see only prototypes as compared to industry. This work presents a cost-effective solution for e-commerce on the Data Web by employing an unsupervised approach for data classification and exploiting the knowledge graphs for matching. The proposed architecture describes available products in web ontology language OWL and stores them in a triple store. User input specifications for certain products are matched against the available product categories to generate a knowledge graph. This mullti-phased top-down approach to develop and improve existing, if any, tailored product recommendations will be able to connect users with the exact product/service of their choice.

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