论文标题
在有说服力的请求中检查修辞策略的顺序
Examining the Ordering of Rhetorical Strategies in Persuasive Requests
论文作者
论文摘要
解释有说服力的语言如何影响听众，在广告，论证和宣传等许多领域都具有含义。说服不仅取决于消息的内容。安排消息本身的顺序（即，订购特定的修辞策略）也起着重要作用。为了研究策略订单如何有助于说服力，我们首先利用各种自动编码器模型将文本请求中的内容和修辞策略从大规模贷款请求语料库中解散。然后，我们通过注意力LSTM可视化内容和策略之间的相互作用，该LSTM预测文本请求的成功。我们发现，策略的特定（顺序）与请求的内容有独特的互动，以影响成功率，从而有说服力。
Interpreting how persuasive language influences audiences has implications across many domains like advertising, argumentation, and propaganda. Persuasion relies on more than a message's content. Arranging the order of the message itself (i.e., ordering specific rhetorical strategies) also plays an important role. To examine how strategy orderings contribute to persuasiveness, we first utilize a Variational Autoencoder model to disentangle content and rhetorical strategies in textual requests from a large-scale loan request corpus. We then visualize interplay between content and strategy through an attentional LSTM that predicts the success of textual requests. We find that specific (orderings of) strategies interact uniquely with a request's content to impact success rate, and thus the persuasiveness of a request.
