论文标题
同时建模现场值变化和现场交互以进行欺诈检测
Modeling the Field Value Variations and Field Interactions Simultaneously for Fraud Detection
论文作者
论文摘要
随着电子商务的爆炸性增长,在线交易欺诈已成为电子商务平台面临的最大挑战之一。用户的历史行为提供了丰富的信息,以挖掘用户的欺诈风险。尽管已经朝这个方向做出了大量努力,但长期以来的挑战是如何有效利用内部用户信息并提供可解释的预测结果。实际上,事实证明,来自不同事件的同一字段的价值变化以及一个事件中不同字段的相互作用是欺诈行为的强烈指标。在本文中,我们提出了双重重要性意识分解计算机(DIFM),该计算机(DIFM)从双重角度(即同时欺诈检测)利用了用户行为序列之间的内部现场信息。提出的模型部署在世界上最大的电子商务平台之一的风险管理系统中,该平台利用其提供实时交易欺诈检测。来自平台不同区域的实际工业数据的实验结果清楚地表明,与各种最新基线模型相比,我们的模型取得了重大改进。此外,差异还可以从双重角度深入了解对预测结果的解释。
With the explosive growth of e-commerce, online transaction fraud has become one of the biggest challenges for e-commerce platforms. The historical behaviors of users provide rich information for digging into the users' fraud risk. While considerable efforts have been made in this direction, a long-standing challenge is how to effectively exploit internal user information and provide explainable prediction results. In fact, the value variations of same field from different events and the interactions of different fields inside one event have proven to be strong indicators for fraudulent behaviors. In this paper, we propose the Dual Importance-aware Factorization Machines (DIFM), which exploits the internal field information among users' behavior sequence from dual perspectives, i.e., field value variations and field interactions simultaneously for fraud detection. The proposed model is deployed in the risk management system of one of the world's largest e-commerce platforms, which utilize it to provide real-time transaction fraud detection. Experimental results on real industrial data from different regions in the platform clearly demonstrate that our model achieves significant improvements compared with various state-of-the-art baseline models. Moreover, the DIFM could also give an insight into the explanation of the prediction results from dual perspectives.