论文标题

薄弱的关系加强了社交媒体中的愤怒传染

Weak ties strengthen anger contagion in social media

论文作者

Fan, Rui, Xu, Ke, Zhao, Jichang

论文摘要

越来越多的证据表明,类似于面对面的交流,人类情绪也在在线社交媒体中传播。但是,很少研究这种情绪传染的基础机制,例如,很少研究不同的感觉以不太可能的方式传播或情绪传播与社交网络的关系。的确,由于成本高和时空的局限性,使用常规问卷或受控实验对该主题的探索挑战。由于它们是大规模个人自然情感反应的收集点,因此在线社交媒体网站从计算社会科学的角度提供了理想的代理来解决此问题。在本文中,基于对微博中数百万推文的分析,令人惊讶的是,我们发现愤怒沿着弱的联系而不是喜悦,这意味着它可以渗透到不同的社区并摆脱本地陷阱,因为陌生人更经常共享此类内容。通过一个简单的扩散模型,我们揭示了通过应用传播速度和覆盖度指标来加快愤怒的弱点。据我们所知,这是第一次提出定量的长期证据,这揭示了欢乐和愤怒传播的机制有所不同。随着蓬勃发展的社交媒体的薄弱领域的广泛扩散,我们的结果表明,愤怒的传染可以得到深刻的加强,以全球化其负面影响。

Increasing evidence suggests that, similar to face-to-face communications, human emotions also spread in online social media. However, the mechanisms underlying this emotion contagion, for example, whether different feelings spread in unlikely ways or how the spread of emotions relates to the social network, is rarely investigated. Indeed, because of high costs and spatio-temporal limitations, explorations of this topic are challenging using conventional questionnaires or controlled experiments. Because they are collection points for natural affective responses of massive individuals, online social media sites offer an ideal proxy for tackling this issue from the perspective of computational social science. In this paper, based on the analysis of millions of tweets in Weibo, surprisingly, we find that anger travels easily along weaker ties than joy, meaning that it can infiltrate different communities and break free of local traps because strangers share such content more often. Through a simple diffusion model, we reveal that weaker ties speed up anger by applying both propagation velocity and coverage metrics. To the best of our knowledge, this is the first time that quantitative long-term evidence has been presented that reveals a difference in the mechanism by which joy and anger are disseminated. With the extensive proliferation of weak ties in booming social media, our results imply that the contagion of anger could be profoundly strengthened to globalize its negative impact.

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